Twinlab® Teams Up With the Vitamin Shoppe to Debut Mass Fuel Xtreme
New Weight Gainer Formula Exclusive to The Vitamin Shoppe
New York, NY. (June 2, 2009) –-Twinlab® Corporation, a pioneer and a leader in sports nutrition for over 40 years, joins forces with leading national health retailer The Vitamin Shoppe for the retail launch of Twinlab® Mass Fuel Xtreme. Launching exclusively in The Vitamin Shoppe nationwide June 2, this efficient weight gainer formula was designed to help athletes make big muscle gains.*
“We wanted to develop a product that would help athletes gain the “right” type of mass – muscle versus simply weight.* Mass Fuel Xtreme is uniquely designed to deliver the results athletes are looking for,” says Bruce Renick, Executive Vice President of Sales, Twinlab. “We were thrilled to launch this exclusive formula in partnership with a true industry leader like The Vitamin Shoppe.”
High calorie formulas are nothing new to the industry, they have been around for years to help athletes put on size. The problem is there is a BIG difference between high calorie and efficient calories…between size and muscle….weight and mass.
With 50 grams of enzyme-assisted protein, a totally unique four-stage carb blend and super efficient fats from MCT oil, the all-new formula helps maximize lean muscle growth, enhance protein synthesis and speed recuperation after intense workouts.* Available in Vanilla Slam and Chocolate Surge,Mass Fuel Xtreme contains only 6g sugar.
Xtreme Contains:
Protein Power System: Infused with massive amounts (50g) of enzyme-assisted (for easy digestibility), multi-sourced proteins to fuel growth and recovery: Whey Concentrates and Isolates, Caseinates, Milk Protein, L-Glutamine and Glutamine Peptides and free form BCAAs (L-Leucine, L-Valine, L-Isoleucine) to feed hungry muscles.*
Sustained Energy Carb Blend: Maltodextrin, Isomaltulose, Waxy Maize, and Glucose are designed to flood muscles each in timed waves, one after another, generating a sustained energy band – not “spike and crash” – to help keep muscle fibers charged throughout your entire workout.*
Super Efficient Fats: Fat provides the most dense source of nutritional energy you can get, but if not used up by the body it is stored for future use.* Virtually all of the fats in Mass Fuel Xtreme are Medium Chain Triglycerides (MCT), a unique “use it or lose it” fat that if not burned immediately during exercise, flushes out of the system.*
About Twinlab:
Twinlab® Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products. www.twinlab.com
About Vitamin Shoppe Industries Inc.
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 400 company-owned retail stores, national mail order catalogs, and websites, www.VitaminShoppe.com, www.BodyTech.com, and www.EcoShoppe.com and has a social community site at www.VSconnect.com.
